Copywriting jargon might not be the sexiest subject in the world but if you’re a business owner wanting to engage an expert, knowing the difference between SEO copywriting and conversion copywriting can help. Then there’s content marketing and how that fits into things. Blogging—what’s that all about? And what the hell is copywriting anyway? We […]
Copywriting jargon explained in just 31 seconds! Read More »
When you’re communicating in a crisis, make sure your emergency comms help, rather than hurt, your brand. If your email in-box is anything like mine, over the last few days it’s probably been clogged with dozens of emails from nervous organisations trying really hard to assure us that everything’s okay, it’s business as usual and
10 tips for communicating in a crisis Read More »
What kind of content creator are you—a methodical plodder? An organised achiever? An erratic genius? Maybe your content creation style is all down to your star sign. Or maybe it’s not. Maybe this post is more about us wanting to fly in the face of all those worthy 2020 SEO and digital marketing guides currently
Content creation by the stars Read More »
If you want a website copywriting quote that’s in any way meaningful, make sure you include this info in your brief. It doesn’t matter where you’re based–New Zealand, Australia, the U.S. or the UK–copywriters everywhere calculate quotes based on the same criteria. How much would you quote to write copy for a 5/7/10-page website? I
9 key pieces of information to provide when you need a website copywriting quote Read More »
Our first winter snow started falling at Bold HQ last Friday. Tempting though it was to stoke up the fire and watch the flakes fall with a fortifying glass of port, we headed outside instead. And made this. Note the frozen cow pats in the background. Kinda like mixing business with frostbite . . .
Bold in the cold: our snow video! Read More »
Website copy, in all its forms, is the workhorse of your business site. It informs, proves, persuades and ultimately sells your thing, whatever that thing may be. So it’s important. But knowing which form of copy to use is important too because you can then tailor your messaging to achieve specific goals. Firstly, let’s make
The many faces (and uses) of website copy Read More »
Any copywriter, web designer or web project manager who’s been around for a while will tell you that content creation is always the most undervalued and under-budgeted part of any website build. Scheduling issues and project bottlenecks are almost always content-related. My colleague over at Good Honest Content, Brendyn Montgomery, tells how he once had
How to afford a copywriter (even when you can’t) Read More »
It wasn’t the launch I had in mind. When Ewan and I decided back in December to join forces and create a new consulting and writing business called Bold Communications, I was already imagining quaffing bubbles and scoffing canapés with my clients. Somewhere funky with live music. I’d give a witty little speech that you
Call this a launch?! Read More »