Copywriting jargon explained in just 31 seconds!

Image of first frame of video "A Business Owner's Guide to Copywriting Jargon"

Copywriting jargon might not be the sexiest subject in the world but if you’re a business owner wanting to engage an expert, knowing the difference between SEO copywriting and conversion copywriting can help.

Then there’s content marketing and how that fits into things. Blogging—what’s that all about? And what the hell is copywriting anyway?

We know you’re busy and don’t have time to look that shizz up for yourself. So we made a video that defines the main copywriting jargon terms using the least amount of time and words possible.

It’s even got a soundtrack and everything.

Take a look and let us know what you think. We hope you find it useful. It might even make you smile :).


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Niki Morrell is Bold Communications' creative director. Her favourite thing is laughing.

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