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Heroic brands need strong stories

It’s noisy out there and it’s getting worse. Everyone wants attention. Everyone wants to connect. But finding the time and resources to create content that gets the right results is hard.

We're up for it if you are.

We’ll cut through the chatter with messaging that’s clear, direct and aimed straight at your audience. We'll write your stories in your unique voice, freeing you up to spend your time and energy on your own clients.

Targeted content is the smart solution. You don’t need to reach everyone—just the right ones. So let’s get talking.

Inspired words for extraordinary brands

Running a business isn’t easy. You wear lots of hats, work your butt off and you’re expected to be an expert on everything, including your website. You know it’s supposed to sell your product, service, great idea or worthy cause but how? Where do you start?

Start with words—extraordinary words that cut through the digital babble and really connect with the people you’re targeting. Words that work hard for your brand and your business. Words that tell stories to inspire, convince and sell.

We work with businesses and agencies in New Zealand and Australia to create meaningful, SEO-friendly stories that get results across every platform.

Authenticity—being genuine and real—is the brand currency of the 21st century. You already have a unique story. It’s your business’ true point of difference. We'll help you tell it.

Damned fine copywriting

SEO keyword-optimised website content

Digital newsletters

Email automations

Product descriptions

Blog posts

Case studies


Social media posts

Media releases


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Your copy should be winning you new customers

If it's not, we can help. Depending on your need, we'll give you a professional assessment of your website copy, a fresh treatment for worn-out words or something new and sharp.

Creating effective copy isn't about following a formula. It's about starting a conversation that goes somewhere.

Get in touch and we'll create a quote for your unique project.

Danielle Driver

Niki, thank you so, so much for taking our vision and putting it to paper – you have really done a phenomenal job in aiding us to add life to our business and present a beautiful, well written profile to the world for accountsdept. Your ability to put yourself in our shoes and write about accountsdept as if you were a member of the team is awesome.

Danielle Driver

Client Services, Accountsdept.

The right words could transform your business

Whether you're looking for more buy-in from your team or savvy ways to better resonate with your market, we can help.