Copywriting and content marketing
SOPs and technical writing
All the words your business needs

Copywriting and content marketing
SOPs and technical writing
All the words your business needs


From website content to workplace procedures, we'll help you connect with your audience and get your message across.

Bold Creative

Content strategies
Editing & proofreading
Awards entries
Video and podcast script writing

Bold Technical

Standard Operating Procedures
Compliance & accreditation
Health & Safety
Manuals & other technical docs

Your organisation has two key audiences. They speak different languages.


                 Niki Morrell

      Ewan Morrell

Your team wants clear direction and a safe working environment. Your target market wants to know who you are and how you can help them.

They're both vital to your business.

Meeting these groups' needs traditionally involved two separate writing disciplines: technical for SOPs and manuals, and creative for marketing and brand positioning. The two didn’t mix. They didn't like each other much. Until now.

Whether you're looking for more buy-in from your team or savvy ways to better resonate with your market, we can help.

Bold circles
Brendyn Montgomery from Avoca Web Design

Niki took great care to understand our goals and underlying business philosophy. The copy that she came back with was fresh, clear and perfect for our message. We couldn't be happier with Niki's work; she totally nailed it.

Brendyn Montgomery

Creative Director, Avoca Web Design
Danielle Driver

Niki, thank you so, so much for taking our vision and putting it to paper – you have really done a phenomenal job in aiding us to add life to our business and present a beautiful, well written profile to the world for accountsdept. Your ability to put yourself in our shoes and write about accountsdept as if you were a member of the team is awesome.

Danielle Driver

Client Services, Accountsdept.

Copywriting or technical writing—how can we help?

Choose one or mix and match. We'll create a strategy to suit.