Once upon a time, on a lush, fragrant Sydney night, a Scottish engineer and a Kiwi writer met and didn't fall in love.
He was quiet but confident. She was outgoing but shy.
It was clearly never going to work.
After five years, they married so they could throw a big party and get on each other’s nerves more conveniently. A few years after that, they bought a wild and splendid 25-hectare property in New Zealand’s Nelson Lakes region. Then they moved there permanently and resolved to take up farming—with no farming background or any knowledge of the agricultural and pastoral arts at all.
Once they worked out which end of a cow was what, they decided to integrate the many different aspects of their lives—those things they fed and which fed them, like their careers, the farm, their relationship and home life—and go into business together. They called the business Bold Communications.
Because they were successfully living their dream, they could pool their skills and experience as a copywriter and technical writer to help bring other people closer to living their own.
And everyone lived happily ever after.
Why choose Bold?
Because too many brilliant businesses sell themselves short with under-performing website content and technical documents no-one wants to read. We can help with that.
We follow one guiding principle: to leave things better than we found them. This covers everything, from how we farm to how we conduct business.
And we're committed to sustainability. We use digital technology to work remotely wherever possible and we're constantly looking for ways to minimise our environmental footprint.
We're going to love working together if your venture:
Niki: Creative genius
Niki hails from Christchurch. A former New Zealand champion dancer, she still occasionally struts her stuff in the kitchen.
Niki's always been a writer. She discovered blogging long before it became a thing and took to it like a duck to another duck. Her humour blog, Hot Water, was nominated Best Australian Weblog for three consecutive years. This somehow led to a job as a radio presenter with the Australian Broadcasting Corporation, which was creatively satisfying and a hell of a lot of fun.
Since returning to New Zealand in 2011, Niki has freelanced as a copywriter, content marketer and journalist. She's a qualified photographer and is currently learning karate and te reo Māori.
Niki loves the creative process. Her mission is to inspire other people to love it too so they can use it to enrich their lives and help their businesses prosper.
Ewan: Technical wizard
Quite possibly the most likeable man on the planet, Ewan grew up in Scotland. He left the Land of the Thistle with a Masters degree in Manufacturing Sciences and Engineering from Strathclyde University.
He spent the next 25 years in various engineering and construction project management roles in the UK, USA, Australia and New Zealand, with budgets ranging from AUD1 million to AUD15 billion.
After returning to New Zealand he navigated a massive learning curve to become a farmer. He has been working in the Marlborough wine industry since 2015.
Ewan is a highly-skilled technical writer with years of experience to draw on. He loves making complex procedures simple and using as few words as possible. This makes him an enduring mystery to his wife.
Our partner network
Here are the companies we roll with. We're very proud to showcase them because we've worked with them all. We know what they stand for and how they do business.
These people are all very good at what they do. They're ethical and committed to excellence. They'll treat your project with the care and respect it deserves.
Click on the logos below to check 'em out. Give 'em a call. And tell them we sent you.
Let's find the right words and use them to transform your business
Whether you're looking for more buy-in from your team or savvy ways to better resonate with your market, we can help.