Creative articles

Image of first frame of video "A Business Owner's Guide to Copywriting Jargon"

Copywriting jargon explained in just 31 seconds!

Copywriting jargon might not be the sexiest subject in the world but if you’re a business owner wanting to engage an expert, knowing the difference between SEO copywriting and conversion copywriting can help. Then there’s content marketing and how that fits into things. Blogging—what’s that all about? And what the hell is copywriting anyway? We …

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9 key pieces of information to provide when you need a website copywriting quote

If you want a website copywriting quote that’s in any way meaningful, make sure you include this info in your brief. It doesn’t matter where you’re based–New Zealand, Australia, the U.S. or the UK–copywriters everywhere calculate quotes based on the same criteria. How much would you quote to write copy for a 5/7/10-page website? I …

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How to afford a copywriter (even when you can’t)

Any copywriter, web designer or web project manager who’s been around for a while will tell you that content creation is always the most undervalued and under-budgeted part of any website build. Scheduling issues and project bottlenecks are almost always content-related. My colleague over at Good Honest Content, Brendyn Montgomery, tells how he once had …

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