Copywriting jargon might not be the sexiest subject in the world but if you’re a business owner wanting to engage an expert, knowing the difference between SEO copywriting and conversion copywriting can help. Then there’s content marketing and how that fits into things. Blogging—what’s that all about? And what the hell is copywriting anyway? We […]
Copywriting jargon explained in just 31 seconds! Read More »
What kind of content creator are you—a methodical plodder? An organised achiever? An erratic genius? Maybe your content creation style is all down to your star sign. Or maybe it’s not. Maybe this post is more about us wanting to fly in the face of all those worthy 2020 SEO and digital marketing guides currently
Content creation by the stars Read More »
If you want a website copywriting quote that’s in any way meaningful, make sure you include this info in your brief. It doesn’t matter where you’re based–New Zealand, Australia, the U.S. or the UK–copywriters everywhere calculate quotes based on the same criteria. How much would you quote to write copy for a 5/7/10-page website? I
9 key pieces of information to provide when you need a website copywriting quote Read More »
Website copy, in all its forms, is the workhorse of your business site. It informs, proves, persuades and ultimately sells your thing, whatever that thing may be. So it’s important. But knowing which form of copy to use is important too because you can then tailor your messaging to achieve specific goals. Firstly, let’s make
The many faces (and uses) of website copy Read More »
Any copywriter, web designer or web project manager who’s been around for a while will tell you that content creation is always the most undervalued and under-budgeted part of any website build. Scheduling issues and project bottlenecks are almost always content-related. My colleague over at Good Honest Content, Brendyn Montgomery, tells how he once had
How to afford a copywriter (even when you can’t) Read More »