Copywriting

If you want a website copywriting quote that’s in any way meaningful, make sure you include this info in your brief. It doesn’t matter where you’re based–New Zealand, Australia, the U.S. or the UK–copywriters everywhere calculate quotes based on the same criteria. How much would you quote to write copy for a 5/7/10-page website? I […]

Website copy, in all its forms, is the workhorse of your business site. It informs, proves, persuades and ultimately sells your thing, whatever that thing may be. So it’s important. But knowing which form of copy to use is important too because you can then tailor your messaging to achieve specific goals. Firstly, let’s make

Any copywriter, web designer or web project manager who’s been around for a while will tell you that content creation is always the most undervalued and under-budgeted part of any website build. Scheduling issues and project bottlenecks are almost always content-related. My colleague over at Good Honest Content, Brendyn Montgomery, tells how he once had